The Client-Agency Relationship (feat.Brandon Breitenbach)


August 7, 2015


Brandon Breitenbach is the Co-Founder and CEO of Pare Booking, a kick ass digital product that’s changing the way musicians and artists book shows and get paid. Recently, Brandon stopped by the studio while visiting Funsize to discuss the history of our working relationship, how we made decisions, the process and tools we used and what the ideal client and design agency relationship can look and feel like.

2:00 Introduction to the Pare Booking's product and user experience. Pare Booking modernizes the process for musicians and artists to book shows, manage contracts, and get paid.

4:00 Brandon’s share's his music and music booking industry background.

4:47 How Funsize met Pare Booking. Brandon and Anthony talk about the history of how Pare Booking and Funsize found each other and how quickly we were able to get started.

6:25 Why Pare Booking chose to work with Funsize. Brandon talks about what it feels like to hire a design and development vendors. Joel Beukelman recommended they work with Funsize and Brandon trusted his friend and moved forward. You can usually tell at the first conversation if there’s a match between a client and an agency. You gotta follow your gut!

8:20 Phi talks about how awesome it is to be held accountable but also to have the breathing room and trust to move forward in making design decisions.

9:00 Brandon discusses his experience working relationship with Funsize. Phi shares how we used Sketch and Marvel, two completely new tools on this project, to maximize our effort and time, and how we crafted a unique design process to be able to design the MVP app in a very short period of time.

10:50 Clients are subject matter experts. Sometimes designers don’t always know “what’s best”.

11:40 A dream client is one that that has good taste.

12:30 We discuss conceptual design, atomic design, and how they were applied in the Pare Booking project. For Pare Booking, Funsize presented multiple concepts as screen designs supplemented with mood boards/style tiles to expand on the concepts voice, feel, and visual language. This is a good way to explore and create the personality of the brand or product, outside of just focusing on what it can look like. For Pare, this lets them see the scope of the “why” behind each concept.

15:19“We didn’t have a brand or identity when we started this project...”

16:09 Brandon mentioned that 3 concepts was just the right amount. If we had delivered any more it would have been overwhelming for him. Brandon was playing golf (and left at the 16th hole!) when he reviewed our concepts for the first time.

17:10 Brandon and Anthony talk about what’s it’s like working together in an agile design engagement. What worked was the amount of communication and transparency Pare and Funsize had throughout the project. This resulted in a high amount of trust. Both companies did their part in getting each other what the other needed to be successful.

19:45 How Funsize uses [Pivotal Tracker to manage design sprints and transparency with our team, clients, and stakeholders. Keeping your team's best interest in mind while estimating design sprint stories will help create the best work possible. Pare has now adopted Pivotal Tracker as their internal product management tool. We recall [Hustle Season 1, Episode 7: "Death to Time Tracking", where we talked about how Funsize stopped time tracking and how Pivotal Tracker has been critical in allowing the client and agency relationship to flourish.

22:50 Pare Booking was the first project in which Funsize used Sketch 100% through the duration of the project from wireframes to finished design. Phi talks about the advantages of Sketch and how it helped meet our project objectives and save time.

25:00 Whether you use Photoshop or Sketch, having a system in place to dynamically design empowers the designer to make a change in the overall design without having to worry about accumulating unnecessary design debt.

26:19 “I will use Funsize as long as I possibly can.”

26:30 Pare’s iPhone app is launching in the Apple App store between August and September 2015. If you’re a touring musician, artist, or speaker, please check out and sign up for early access!

27:00 Check out Funsize's Pare Booking Dribble Collection to see what the Pare Booking design will look like. Also feel free to demo the Pare Marvel Prototype for a hands-on experience with the app's design and user experience.27:40 Rick announces the wrap-up of Season 1 of the Hustle Podcast and what to expect in the upcoming second season of the podcast.

On this episode

Anthony Armendariz

Brandon Breitenbach

Phi Hoang

Rick Messer