The Trust Tree (with Ryan Wilson)


July 16, 2018
"I still have so much to learn. As a designer, it's best to start at a place of humility and recognize that you don't know everything, and you never will. If you start at that level, more often than not, you'll build great relationships and establish trust."


Ryan Wilson is a Product Designer on the Day of Travel Team at Alaska Airlines in Seattle Washington. Ryan stopped by the Funsize studio to talk about how Alaska gets people from point A to point B, designing a holistic experience, building trust in your design team, and why he's adamant about being a lifelong learner.

On this episode we discuss:

  • Design in the airline industry and at Alaska Airlines
  • Complex service design, ecosystems and designing for consistency in digital and analog experiences
  • User research and advocating for your customers in all you do
  • How context should inform your product, design, and the user experience
  • Why developing trust is critical for success, and how good trust leads to opportunities for your team
  • Why process is more important than product, and why invalidating your ideas is as essential as validating them
  • The role of passion in getting work done and doing it well
  • The importance of lifelong learning, and choosing who you learn from
  • Staying mindful of the people that helped you get to where you are now